I’m Joe
I DO UX, DESIGN & CODE

I'm a coder who paints. I'm an artist who likes numbers. I'm a builder and a planner who asks questions and isn't afraid to break the rules. I'm comfortable with being uncategorized.

Joe Tresca - Profiler

About Me

I have over 20 years of experience as a designer, coder, animator, 3D artist, leader, planner, student and mentor.

Clients

I'm a Joe of all trades

I started my career as a classically trained artist. This means I draw, I paint and I sculpt. Eventually I learned to draw with a mouse. That was also when I learned that you should never draw with a mouse. Undeterred, I began learning about other kinds of digital art such as 3D modeling and animation. Not long after I was editing video and doing post production work in After Effects. Around this time my love for gaming collided with the release of Flash. I spent several years designing, animating and coding Flash Ad Banners, websites and games. From around 2005 to 2012, I focused my energy on pure design work. I also began to heavily invest my time in studying User Experience Design where I learned about A/B testing, journey maps, building personas, flow chart development and wireframe design. By 2013 I started to want to learn how to code using JavaScript. Fast forward to the present – I'm a senior UX designer and a full stack engineer capable of delivering apps and websites from inception to design and right on through to development. The apps I've created generate $15M of revenue annually and are utilized by over 100,000 customers.

Here are some of my strengths:

  • Communication, Leadership, Management and Pitch Presentations
  • Creative Direction and UX/UI Design
  • Mobile and Responsive Design
  • Full Stack Engineering with expertise in Front-end Application Design

Here is how I'd evaluate my core skill set:



User Experience Design
Axios, Axure, Balsamiq and other Wireframing Tools
Creative Art and UI Design
Adobe Creative Suite
3D Design
HTML5
CSS3
Javascript ES6+
AngularJS
VUE.js
React
Node.js
SQL
Mongo

Skills

I have many skills. Let's talk about how I can put them to work for you.

Creative Design

Want it to look pretty? Does it need a particular tone or style? Let's talk.

User Experience

Want to plan how customers will experience it? Let's go!

3D Design

I can literally create anything you can imagine. I'll do that for you.

Development

Data driven back and front-end coding is my specialty. Call me.

Experience

I have over 20 years of experience leading multidisciplinary teams of up to 18 for large and small clients. I've managed multimillion dollar budgets and planned and delivered on large scale projects. I’m a humble student, always learning something new each day, but also a patient mentor who takes enjoyment out of helping others. I’m an optimistic leader with good oral and written communication skills, capable of managing teams, budgets and C-suite executive expectations.
GLG - Manager, Visual Design in Application Development Division
Responsible for the interface design, user experience and programming of internally and externally facing mission critical desktop and mobile web applications. Conduct user experience interviews with clients and stakeholders. Track KPIs and develop A/B testing strategies which seek to improve performance through qualitative and quantitative metrics. Lead UX team reporting directly to the CTO and CEO. The apps I've developed are used by over 100,000 people and generate over $15M in revenue.
GLG - Sr. Visual Designer
I was responsible for creating wireframes, flowcharts and journey maps which improved workflow for new and existing mission critical internal and client facing applications.
Eyeballistic Inc. - Founder
Founder of a 3D animation, post-production, application and game development outsourcing studio. Lead a distributed team of 11 independent contractors with multiple core competencies. Pitched and won $1.35M investment to develop a fighting game for Xbox One, PS4, Nintendo Switch and PC platforms. Launched a critically acclaimed music rhythm game for the Oculus Go VR headset – Beatron 2000.
Time Warner Cable - Managing Art Director
My main responsibility was to hire and oversee mid-level and junior copywriters, art directors and programmers with the goal to build a creative services department specifically tuned to the needs of Time Warner Cable. Managed a team of 6 full-time employees and up to 12 independent contractors as decision maker for every digital asset which was displayed on any of Time Warner Cable's websites across all regions. Produced wireframes and conducted usability tests for the 2012 update to the Time Warner Cable main website.
Harrison and Star - Sr. Information Architect - Consultant
Conducted usability tests, built wireframes, created user personas and flow diagrams for Pfizer pharmaceutical iPad applications.
Foundry9 - Sr. Interactive Art Director - Consultant
I produced wireframes and redesigned the entire Chase Rewards website.
The Food Group - Sr. Interactive Art Director
Conceptualized, designed and built interactive tools, websites, widgets, social media portals, games and mobile applications to meet the needs of Kraft, Norwegian Seafood, Perdue and MciIhenny.
360i - Sr. Interactive Art Director - Consultant
Sr. Interactive Art Director responsible for Oreo Interactive work.
Ogilvy & Mather - Sr. Interactive Art Director
Responsible for the design and development of highly interactive Flash banners, websites, landing pages and marketing campaigns for IBM, Aflac, DuPont, SAP, Six Flags and Wyeth.
Sapient - Sr. Interactive Art Director - Consultant
Art Direction, Flash Animation and Development, HTML/CSS programming for Citibank.
Estée Lauder - Associate Creative Director - Consultant
Created wireframes for and designed the Estée Lauder Make-up widget and established entire social media presence under the direct guidance of Aerin Lauder.
G2 Direct and Digital - Interactive Art Director
Collaborated with other team members to design, animate and program Flash web banners for Pfizer, Kmart and Bristol Myers Squibb.
Ogilvy & Mather - Interactive Art Director
Helped conceptualize the pitch and production workflow required to build the award winning www.knowmenopause.com website. Developed several different award-winning Flash web banners for IBM, DHL, Kodak and Ameritrade.
Future Tech Enterprise - Multimedia Program Manager
Responsibilities included the design, animation and programming of websites, 3D virtual tours and demonstrations.
Computer Associates International - Graphic Artist Level III
Responsibilities included the design, animation and programming of internal websites, interactive CDs and corporate press kits.
Haig Graphic Communications - Jr. Art Director
Worked directly with the Creative Director to build client relationships, deliver pitches, design and execute print and multimedia projects.
Pro Image Studios - Web Graphic Artist
Solely responsible for the design, programming and upkeep of client Flash or HTML websites and other self promotional media.

Projects

If you have any questions about any of my work, please reach out via the contact form. I'd be happy to speak with you.
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Testimonials

Some kind words from people who I've had the pleasure of working with.

Steve Q.

When GLG Engineering underwent structural changes, Joe leaped at the chance to move from designer to developer and has picked up many skills since including Javascript (and various related frameworks) and SQL. Along with his keen sense for UX, he will make a great addition to any team needing Web / UI / UX skill set.


Aaron S.

Joe is a great mentor who takes the time to teach others in a way that empowers them. Joe has the insight and expertise that a textbook could never explain, and it shows in the outcomes he delivers.


Steve D.

Once he's provided his ideas, feedback, strategy and infectious enthusiasm to the project, he goes around the room and helps everyone else bring their work to a higher level.


Katherine A.

There's no doubt that he's hardworking, efficient, and extremely enthusiastic about his work. But, what's truly exciting about working with Joe - and why I'm recommending him - is his talent. His 3D and flash work "wowed" us (especially the client!), and he was able to overcome creative and technical challenges with impressive results.